Site search

Supporting help text


To save lives through improving early
diagnosis, developing new treatments and
preventing all types of breast cancer

Breakthrough Breast Cancer

Our corporate partners

Breakthrough Breast Cancer works with a wide range of corporate partners across the UK. These relationships are vital to us and every penny raised by them goes towards our vision of a world freed from breast cancer.

We also work with some pharmaceutical companies who voluntarily support our campaigning and research projects through public donations.

Our current corporate partners

Breakthrough Breast Cancer corporate partner adidas

adidas and Breakthrough are firm running mates.

adidas have been supporting Breakthrough since 2007 and consistently raise thousands of pounds per year through the sales of the pink ribbon running collection. It is thanks to adidas, and to everyone who buys the range, that an incredible contribution is made to continue Breakthrough’s vital work.

The range is available in selected retailers in store and online and Breakthrough receives 10% of the retail price of every item you buy.

Back to top


Breakthrough Breast Cancer corporate partner Avon

The beauty giant Avon has been working in partnership with Breakthrough for over 20 years and has raised more than £16 million. Avon Representatives and customers have been part of the fight against breast cancer since 1991 and have been working with Breakthrough from the beginning.

Having direct contact with so many women across the country, Avon has a unique opportunity to raise the importance of breast awareness. Every year, Avon raise funds by selling Crusade products that go directly to Breakthrough’s life-saving work. To see what products are on offer this year, visit the Avon shop.

Money raised by Avon also funds two research fellows at the Breakthrough Toby Robins Breast Cancer Research Centre in London. They are affectionately known as Dr Avons and are carrying out vital work looking at the spread and treatment of breast cancer. Find out more about the current Dr Avons and their work.

Avon customers and Representatives also make fundraising beautiful by hosting Avon Pink Pamper Parties to raise money for Breakthrough Breast Cancer. They are the perfect excuse to gather friends and family for some well-earned pampering, having fun and raising money at the same time. If you would like to get involved please visit the Avon Pink Pamper Party website.

Back to top


Breakthrough Breast Cancer corporate partner Bottlegreen

Bottlegreen, who produce naturally stylish soft drinks, annually turn their famous Elderflower and Pomegranate cordial Pink for Breakthrough Breast Cancer.

Bottlegreen have been supporting Breakthrough Breast Cancer since 2009 through turning their famous cordials to Bottlepink. They have raised more than £75,000 for our work.

Their support also extends to providing drinks for various fundraising events, gifts and prizes for competitions.

Back to top


Breakthrough Breast Cancer corporate partner Coast

Coast has been supporting Breakthrough Breast Cancer since 2009; through selling dresses they have raised more than £105,000.

Each year they support our Fashion Targets Breast Cancer campaign through selling on-trend, covetable dresses donating a generous 30% for each one sold. Throughout Breast Cancer Awareness Month stunning hot pink dresses are sold with a 10% donation.

Their dresses are always an instant hit with press, celebrities and Breakthrough customers and the feel-good factor a customer gets from buying a dress for a special occasion whilst making a donation to Breakthrough is a winning formula.

Back to top


Breakthrough Breast Cancer corporate partner Debenhams

In 2012, Debenhams launched its exciting new breast cancer initiative “Think Pink”, in which they have committed to raise awareness and fundraise for breast cancer research and care.

Through selling pink items, employee fundraising and head office involvement, Debenhams is dedicating its support to three breast cancer charities in the UK. Breakthrough Breast Cancer is delighted to be a beneficiary of this campaign with 45% of the donations made coming directly to us. (Breast Cancer Campaign will also receive 45% and Pink Ribbon Foundation 10%.)

Back to top


Breakthrough Breast Cancer corporate partner DPD and Interlink Express

DPD and Interlink Express

During a hugely successful partnership in 2011–12, DPD and Interlink Express sent the message of a future free from the fear of breast cancer around the United Kingdom.

The national parcel service went the extra mile to raise over £250,000 for Breakthrough Breast Cancer by linking up their network of local depots through the Pink Parcel Challenge. Geopost also designed a special Pink van which delivered great brand awareness up and down the country.

Through sponsored fundraising events in every region, Geopost’s brilliant staff proved they can deliver when it matters, with the company kindly matching every pound raised to boost their super efforts.

In 2013, DPD and Interlink Express are fundraising again under the 'Think Pink' campaign. From sponsored hikes, to cycle rides across the country, depots will be going all out to support the cause. So if you see the pink van out and about give it a wave!

Back to top


Breakthrough Breast Cancer corporate partner Evans

Evans has supported Breakthrough Breast Cancer since 2000 and, during our 12-year partnership, their staff and customers have raised an incredible total of more than £400,000.

Each year, Evans produces a range of limited-edition pink products to be sold during Breast Cancer Awareness Month. Throughout this pink month, Evans stores and staff also hold in-store fundraising events.

Thanks to the ongoing support of Evans, Breakthrough has made remarkable advances in breast cancer research.

Back to top


Breakthrough Breast Cancer corporate partner ghd

Hair care brand ghd cares about women with breast cancer. And it shows: since 2004 ghd has helped to raise nearly £7 million to benefit Breakthrough's pioneering work.

Each year ghd produces a unique, limited-edition pink styler and makes a £10 donation to Breakthrough from the proceeds of each sale, ghd products are available in the finest salons nationwide and on the ghd website.

ghd also motivates its huge network of stockists to support Breakthrough during Breast Cancer Awareness Month. Throughout October, salons nationwide turn pink and host fundraising activities in support of Breakthrough and ghd’s pink campaign.

The enthusiasm shown in salons is remarkable – in 2012, more than £125,000 was raised.

To learn more about ghd and Breakthrough, email

Back to top


Breakthrough Breast Cancer corporate partner Ladies Golf Union

Ladies’ Golf Union

Breakthrough Breast Cancer is incredibly proud of our unique and successful partnership with the Ladies’ Golf Union (LGU). The LGU is the encompassing body for women’s amateur golf in Great Britain and Ireland and represents more than 200,000 female members and 3,000 golf clubs. Over the past five years, the LGU has raised more than £350,000 for Breakthrough – a fantastic amount.

In 2012, the LGU helped to raise further funds through their specially designed golf pins as well as the LGU Breakthrough brooch for the September medal prize. Also, ladies’ golf clubs were challenged to hold fundraising events during October’s Breast Cancer Awareness Month, with the highest fundraising club being awarded a fantastic prize.

The LGU owns and organises the Ricoh Women’s British Open each year, one of four major championships in the ladies game. This allows Breakthrough a great opportunity to display our messaging and brand to the many thousands of spectators who attend the tournament.

Back to top


Breakthrough Breast Cancer corporate partner Laura Ashley

One of the world’s best loved home furnishings and fashion companies are proud supporters of Breakthrough.

Long-standing partner Laura Ashley has supported Breakthrough since 1993 and, during this time, has raised more than an incredible total of £150,000.

Laura Ashley supports us throughout the year, during two of our most popular campaigns: Fashion Targets Breast Cancer (FTBC) and Breast Cancer Awareness Month (BCAM).

For spring’s FTBC campaign, Laura Ashley produce a limited edition fashion product which carries a generous 30% donation.

During October, they continue their support by selling gorgeous pink products from their much-loved home furnishing range and fashion collection. Breakthrough receives 10% of the retail price for every item sold.

Back to top


Breakthrough Breast Cancer corporate partner M&S

Twelve years since our partnership began, M&S has raised an astounding £19 million helping to make an incredible impact in finding the causes of breast cancer.

M&S raises money through donations on sales of specially designed products during Breast Cancer Awareness Month and Fashion Targets Breast Cancer. In 2006, the M&S post-surgery range was launched making them the first store on the UK high street to design a range of lingerie specifically for women with breast cancer. The range was researched and designed in collaboration with Breakthrough supporters who continue to feed into it today. M&S staff do not stop there; with fundraising in store and annual charity challenges, this partnership is our most successful to date.  

Every year, a percentage of the funds raised by M&S is allocated to the analysis costs of the Breakthrough Generations Study.

For more information about our partnership with M&S contact Emma at

Find out how you can help shape the M&S post-surgery lingerie range.

Back to top


Breakthrough Breast Cancer corporate partner My-wardrobe

One of the UK’s most popular online retailers, My-wardrobe, has been supporting Breakthrough since 2009.

Their unique and special approach of working with some of the world’s best-loved fashion brands to create limited edition accessories and clothing for Fashion Targets Breast Cancer and Breast Cancer Awareness Month has meant that they have contributed more than £15,000 to our work.

Back to top


Breakthrough Breast Cancer corporate partner Pandora

Pandora has been creating unforgettable moments by producing and selling bespoke pink jewellery pieces since 2010. They commit to raise £100,000 each year and are committed to helping change the lives of women affected by breast cancer in the UK.

Pandora’s famous pink ribbon charms are adorned on lots of women’s wrists in the UK who have been touched by breast cancer and want to wear their support. We’re extremely grateful for Pandora’s generous commitment.

Back to top


Breakthrough Breast Cancer corporate partner Pink Ribbon Bingo

Pink Ribbon Bingo is the only bingo website created specifically to fundraise with a breast cancer charity and offer you the chance to have fun and win.

Pink Ribbon Bingo has supported Breakthrough Breast Cancer since 2010, successfully launching during Breast Cancer Awareness Month in October. The support shown by players from across the UK has since grown, with new and innovative ways to play.

In a classic win-win situation, 15% of the gross revenue accrued through online play at is donated to Breakthrough Breast Cancer. Many players kindly donate a percentage of their winnings directly to us as well. Pink Ribbon Bingo has also played a key role in promoting awareness of breast cancer and our award-winning Touch Look Check guidelines.

Back to top


Breakthrough Breast Cancer corporate partner Richard Designs

Richard Designs help bridal parties fund Breakthrough’s important research through their Blue Ribbon Pins.

Bridal wear accessories designer Richard Designs started working with Breakthrough in March 2012. Handmade in the UK, their unique Blue Ribbon brooches are priced at £5, with £1 donated to Breakthrough. The pins are available to buy from Richard Designs directly and at good bridal shops.

Thanks to the support of Richard Designs, Breakthrough is able to continue its life-saving work.

Back to top


Breakthrough Breast Cancer corporate partner River Island

River Island is Breakthrough’s longest-serving fashion brand and in 2012 hit the £2 million donation mark through supporting our Fashion Targets Breast Cancer campaign.

Since 1996 they have been committed to producing and selling fashionable items that carry a 30% donation back to the cause. They are part of Breakthrough family and their donation has made a huge impact on our life-saving and life-changing research work.

We value their loyalty and financial commitment enormously.

Back to top


Breakthrough Breast Cancer corporate partner Sainsburys

As a national institution playing a crucial role in the lives of millions of women across the UK, Sainsbury’s has a long history of charitable support. In 2011, they launched a partnership with Breakthrough Breast Cancer, selling specially designed pink products during Breast Cancer Awareness Month and at key times throughout the year.

Products supporting Breakthrough will be available at stores across the country and online via the Sainsbury's website. 10% of the price of all pink products sold will go towards Breakthrough’s research.

Back to top


Breakthrough Breast Cancer corporate partner Stella & Dot

Boutique-style jewellery and accessories retailer Stella & Dot offers new gifting ideas for Breakthrough’s supporters.

Stella & Dot joined Breakthrough Breast Cancer as a corporate partner in 2012, taking the chance to create products which make our supporters look great and to raise at least £10,000 for breast cancer research.

Back to top


Breakthrough Breast Cancer corporate partner Topshop

The UK’s leading fashion brand has been supporting our Fashion Targets Breast Cancer campaign since 2007. Through selling our heritage target canvas bags to producing limited edition t-shirts they have raised more than £150,000 for our work.

Each year Topshop paves the way with their uniquely designed products for FTBC that each carry a generous 30% donation to Breakthrough and always catch the eye of press and customers alike.

In 2012 they created three on-trend fluro bracelets selling for £2 with a £1 donation back to Breakthrough. They have been adorned on the wrists of young girls across the UK and, while doing so, have raised more than £40,000.

Back to top


Breakthrough Breast Cancer corporate partner Warehouse

Supporting us for more than 15 years, Warehouse is one of Breakthrough’s most long-standing partners, having raised a remarkable £500,000 during that time.

Warehouse supports us through Fashion Targets Breast Cancer in Spring, with a bespoke limited edition product, and in autumn, during Breast Cancer Awareness Month, with an exclusive pink product. With generous donations from 10-30%, Warehouse raises vital awareness and valuable funds for Breakthrough.

Warehouse stores also host a variety of fashionable fundraising events during October’s Fashion in Fundraising campaign. From pamper evenings to fashion shows, in 2012, Warehouse staff and customers raised more than £15,000.

Back to top


Breakthrough Breast Cancer corporate partner Zumba Fitness

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba programme, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the “fitness-party," Zumba classes provide an effective total-body workout, which tone and sculpt while burning fat. In 2011, Zumba Fitness celebrated 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations.

Party in Pink™ Zumbathons took place up and down the UK between August and October in 2012. They offered the opportunity for communities to get together and have a bit of a boogie and a work out with friend and also boosted breast cancer awareness. Breakthrough received a donation for every ticket sold. There is still the chance to buy limited edition Party in Pink clothing and accessories at All items bought carry a donation.

Back to top


Our work with Pharmaceutical companies

Pharmaceutical firms voluntarily support campaigning and research projects each year, through public donations to Breakthrough Breast Cancer, but have no project control and are not responsible for the structure, content or results of these projects, which are always Breakthrough Breast Cancer initiatives. Breakthrough Breast Cancer is not responsible for external websites and does not necessarily endorse products provided by pharmaceutical donors to the charity.

All donations and sponsorship accepted by Breakthrough Breast Cancer must conform to the Association of the British Pharmaceutical Industry Code of Practice as administered by the Prescription Medicines Code of Practice Authority.

Breakthrough's financial support from pharmaceutical firms in 2012/13 was as follows:


Roche donated £8,000 to the CAN Network of support and advocacy around the UK; £8,000 for the Secondary Breast Cancer Pledge which we are providing to selected NHS Trusts to improve care for metastatic patients, plus £4,000 to support our parliamentary reception.


Novartis donated £10,137 towards the Secondary Breast Cancer Pledge.


Amgen donated £7,000, which was used as a travel bursary so that speakers at the Triple Negative Breast Cancer 2013 conference, who are funded by public or taxpayer funds, could attend the international conference. The dispersal of the bursary was completely at Breakthrough Breast Cancer's discretion and no HCP or other attendee was aware that their travel may have been in part or in total paid from this fund.

Triple Negative Breast Cancer Conference 2013

An international, three-day conference for experts in triple negative forms of breast cancer was held in London in June 2013. The conference was supported financially through the sale of commercial exhibition and sponsorship spaces. Breakthrough received sponsorship income from the following organisations:

Astra Zeneca
Breast Cancer Campaign
Integrated DNA Technologies
Pierre Fabre
Teva UK

Back to top