My Breakthrough
Press Releases & Media Responses
Press Release
13 Aug 2008
13 Aug 2008
Celebrities show true colours in charity fashion campaign
Famous names from the fashion, television, radio and music industries have come together to back Fashion Targets Breast Cancer® (FTBC) UK in an advertising campaign which subtly plays on the topic of celebrity charity endorsement. Natalie Imbruglia, Anna Friel, Alan Carr, Edith Bowman and Twiggy have been shot by acclaimed photographer Rankin wearing their FTBC T-shirts with pride for the campaign from leading charity Breakthrough Breast Cancer which aims to raise £1m. The campaign launches nationwide on 6th May 2008.
Famous names from the fashion, television, radio and music industries have come together to back Fashion Targets Breast Cancer® (FTBC) UK in an advertising campaign which subtly plays on the topic of celebrity charity endorsement. Natalie Imbruglia, Anna Friel, Alan Carr, Edith Bowman and Twiggy have been shot by acclaimed photographer Rankin wearing their FTBC T-shirts with pride for the campaign from leading charity Breakthrough Breast Cancer which aims to raise £1m. The campaign launches nationwide on 6th May 2008.
Breakthrough Comment
13 Aug 2008
13 Aug 2008
Breakthrough's comment on research suggesting a combination of drug treatments could stop tumour growth
Comment from Breakthrough Breast Cancer on new research suggesting a combination of drug treatments could stop the growth of breast cancer tumours.
Comment from Breakthrough Breast Cancer on new research suggesting a combination of drug treatments could stop the growth of breast cancer tumours.
Breakthrough Comment
17 Jul 2008
17 Jul 2008
Breakthrough's comment on research into global cancer survival rates
Comment from Breakthrough Breast Cancer on new research published in the Lancet Oncology journal examing global cancer survival rates.
Comment from Breakthrough Breast Cancer on new research published in the Lancet Oncology journal examing global cancer survival rates.
Breakthrough Comment
16 Jul 2008
16 Jul 2008
Breakthrough's comment on review into breast self-examination
The Cochrane Library has published a review of research into breast self-examination and concluded there was no evidence that it had an effect on deaths from breast cancer.
The Cochrane Library has published a review of research into breast self-examination and concluded there was no evidence that it had an effect on deaths from breast cancer.
Breakthrough Comment
30 Jun 2008
30 Jun 2008
Breakthrough's comment on Lord Darzi's Next Stage Review
Comment from Breakthrough Breast Cancer on Lord Darzi's Next Stage Review
Comment from Breakthrough Breast Cancer on Lord Darzi's Next Stage Review
Breakthrough Comment
26 Jun 2008
26 Jun 2008
Breakthrough's comment on possible new genetic tests for breast cancer
Comment from Breakthrough Breast Cancer on review suggesting that genetic tests could be used to identify women who are at slightly higher than average risk of developing breast cancer.
Comment from Breakthrough Breast Cancer on review suggesting that genetic tests could be used to identify women who are at slightly higher than average risk of developing breast cancer.
Breakthrough Comment
18 Jun 2008
18 Jun 2008
Breakthrough's comment on the announcement of a review of co-payments in the NHS
Comment from Breakthrough Breast Cancer on the government's announcement of a review of the policy of co-payments in the NHS.
Comment from Breakthrough Breast Cancer on the government's announcement of a review of the policy of co-payments in the NHS.
16 Jun 2008
The Home of Cricket turns pink for breast cancer
The world’s most historic cricket ground, Lord’s, will become a sea of pink on the 16th June 2008 when Middlesex CCC play Surrey in their Twenty20 Cup match.
The world’s most historic cricket ground, Lord’s, will become a sea of pink on the 16th June 2008 when Middlesex CCC play Surrey in their Twenty20 Cup match.
Breakthrough Comment
12 Jun 2008
12 Jun 2008
Breakthrough's comment on the announcement that lapatinib (Tyverb) has been given a licence in the European Union
Comment from Breakthrough Breast Cancer on the announcement that lapatinib (Tyverb) has been given a licence in the European Union as a treatment for women with HER2-positive advanced breast cancer, whose disease has stopped responding to Herceptin.
Comment from Breakthrough Breast Cancer on the announcement that lapatinib (Tyverb) has been given a licence in the European Union as a treatment for women with HER2-positive advanced breast cancer, whose disease has stopped responding to Herceptin.
Press Release
05 Jun 2008
05 Jun 2008
Royal seal of approval for Breakthrough Breast Cancer’s world-class research unit in Edinburgh
A pioneering new breast cancer research unit set up by leading UK charity Breakthrough Breast Cancer and the University of Edinburgh is officially opened today by HRH The Prince of Wales (also known as The Duke of Rothesay while travelling in Scotland), the charity’s Patron.
A pioneering new breast cancer research unit set up by leading UK charity Breakthrough Breast Cancer and the University of Edinburgh is officially opened today by HRH The Prince of Wales (also known as The Duke of Rothesay while travelling in Scotland), the charity’s Patron.
