PEOPLE:

Maire Fahey

Editor of Prima magazine

During the year 2004, Prima magazine raised £32,000 for Breakthrough through its numerous fundraising ideas, including a £25,000 Challenge to readers in the October issue and their glamorous High Street Fashion Awards.

Throughout the year we worked with thousands of magazines, newspapers and broadcasters including: Prima, The Mail On Sunday, You Magazine, The Sun, The Sunday Express Magazine, TV Quick and Woman's Weekly, to communicate important information about breast cancer and raise awareness of Breakthrough's work. These messages reached a staggering 78% of the population - that's 36 million people!