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Step 2: Know your facts and build your case
Step 2: Know your facts and build your case

Now that you’ve identified your campaign issue, you’ll need to gather some facts and figures about breast cancer services in your local area.
It’s important to know your stuff. I didn’t know everything about my campaign issue so I contacted Breakthrough CAN. They provided me with the information I needed about my local area, as well as advice and support about getting my campaign started. I haven’t looked back since!
Ursula Van Mann, Breakthrough CAN member
Some examples of good evidence include:
- Anecdotal feedback from breast cancer patients who’ve been affected by your issue – your local breast cancer support group might be a good place to start for this. Or you could write a letter to your local paper and invite local people with similar experiences to get in touch – they might even join you!
- Statistics showing the numbers of people affected by your issue.
- Research from other sources demonstrating how what you are proposing has worked well elsewhere.
- A more formal way of gathering evidence could be to develop a questionnaire or survey of people who have used the local breast cancer service – talk to your local breast cancer support group to see if they can help.
With this supporting information you’ll be ready to approach the people, groups or institutions that can really make a difference to your campaign.
Remember that Breakthrough is always here to provide advice and support on researching your campaign issue, so if you get stuck, please contact us.
For more ideas on where to go when looking for facts to build your case, have a look at the Campaigner's Directory.

