My Breakthrough
Planning your campaign
This is a practical guide to working with your targets and routes of influence. It includes a guide to writing letters or emails, attending meetings and writing press releases.
Once you’ve identified your campaign issue and your targets and routes of influence you need to plan your campaign.
With a strategy in place you’ll need to work on the practical aspects to make sure your campaign is as effective as possible.
Start with SMART
SMART is an acronym that can help you plan by reminding you to ask yourself – and perhaps write down the answers to – the following simple questions:- S What are your Specific objectives?
- M Are there any Measurable benefits?
- A What Actions need to be taken and are they Achievable?
- R What Resources are required to achieve this and are your plans Realistic?
- T How much Time is required?
Approaching your issue
You need to consider the most effective ways to approach your issue, not just who to target, but how to target them. You might want to consider a step by step strategy to help keep you focused and motivated. For example:- Step 1: Define campaign issue
- Step 2: Identify and speak with relevant local groups to gather evidence and support
- Step 3: Approach local councillors and/or health authority
- Step 4: Plan a media campaign
- Step 5: Approach government ministers etc
With a strategy in place you’ll need to work on the practical aspects to make sure your campaign is as effective as possible.
